New Spam Rules Go Into Effect

New CAN-SPAM rules, published in May, went into effect yesterday. Among other things, the new rules clarify who is obligated to comply with CAN-SPAM, clarify the definition of “sender,” and include new unsubscribe requirements. See this article for more info. For help complying with CAN-SPAM, including the new rules, see this White Paper from ExactTarget (free registration required).